Empotere Nations is a humanitarian organization created for a class. I designed an original logo, brand-guide, website, and sample social media posts. This project highlights some of my creative ability along with UI/UX skills. The logo is hand-drawn using Procreate. My idea with Empotere Nations is to incorporate the selling of sustainable goods as a way to strategically fundraise. Every humanitarian organization needs to find innovative ways to fundraise. Empotere Nations launched an e-commerce website selling pottery and other hand-crafted items. The products are made overseas by the friends and partners of the company. All the proceeds go toward their humanitarian initiatives.
This is a project I am really passionate about. I spent time working on the border of Syria by a refugee camp called Za'atari. Here I saw immense heartbreak and pain. Lots of NGO's were trying their best to find a solution for this crisis. Lots of money from the West was needed. I thought it would be really cool if an organization employed some of the people they were working with inside the camp, teaching them to make products. These goods could then be exported and sold as a way to raise money for the refugee families making the goods.
