Rocco's Pizza is a rebrand for an Italian pizza company in Positano. I created a full brand guide, a custom logo, business cards, merch, menu's, and stickers. Their branding was old and they didn't stand out from the hundreds of other pizza shops in Italy. The goal of this rebrand was to appeal to a younger demographic and attract more American tourists. Positano is a popular city for travel and study abroad students. I created a logo that would appeal to younger generations and chose a bright color palette. The logo was hand-drawn using Procreate.
